Social Ads

Add rich social functionality to online advertising

 

Social Ads extend the reach of any brand marketer, incorporating complete social functionality into an interactive ad platform that lets users comment, read reviews and share across any network. Far more than a typical display or banner ad, Social Ads can be displayed on any ad space. The ads engage consumers and trigger conversations, allowing brands to connect with consumers in a whole new way all while encouraging them to share your brand with friends, family and colleagues or to follow your updates on Twitter.

The interactive format of Social Ads means the campaign is dynamically updated based on user involvement or whatever content you wish to share. Any media file is supported – even video.  Social Ads features complete analytics with built-in reporting tools that give marketers measurable results. Robust behavioral targeting lets advertisers zero in on their audience while comprehensive management tools offer filters that can monitor and control content.

Display your Social Ad on any ad space - increase ROI and campaign effectiveness with an interactive ad that integrates social functionality!

 

Key Benefits:

Social Ads lets brands tap into the power of the social web and leverage social influencers. It combines the power of social media with interactive advertising to increase conversions and drive sales while allowing the brand to connect with consumers in a deeper more meaningful way.

Relevant User Experience

  • Ads are constantly updated with users comments and reviews so campaign stays relevant, fresh and effective
  • Recommendations from trusted sources encourage purchase
  • Consumers can filter and forward the ad to their online social connections with the click of a button
  • Personalized content adds authenticity to the message
  • Users benefit from the collective knowledge of their social graph


Stronger ROI and Increased Brand Loyalty

  • Multiply the reach of your online campaign by engaging your most loyal customers and leveraging their social connections
  • Interactive format connects the consumer with the brand and increases brand loyalty
  • Gain valuable insights by monitoring and participating in social conversations


Drive Clicks, Conversions and Sales

  • Showcase product info/services in a new and innovative way that is more compelling to users
  • Inspiring consumers to share recommendations will increase purchase rate
  • Interactive ads show 150% increase in click-through rate
  • Feature any product based on contextual targeting with a complete catalogue within the ad

 

Key Features:

Branding
The ad’s look, feel and size are completely customizable to correspond with your brand. Chose from a variety of skins and colors or create your own design by adding images and logos.

Catalogue
Upload a catalogue via Excel, XML or CSV. Any media file is accepted and any number of products can be featured so this portion of the ad essentially becomes a mini-site that users can browse, search, filter and share content with friends.

Product Display
Once a product is clicked on it can display product information and all comments, reviews or associated video that have been previously shared.

Socialize
The ad in its entirety or any particular product/content/video can be shared with friends thru chat, email, IM, bookmarking sites or post to profile on any social network. Customizable user interaction icons include choices such as Comment, Share, Like/Dislike.  You can also add a “Follow on Twitter” icon.

Lead Generation
The user is provided with fields for name and email to opt in to receive future announcements from your company.

Robust Targeting
Advertisers can personalize their ads by selecting specific contextual attributes as well as behavioral targeting to zero in on their audience.

Analytics
Comprehensive reports are automatically generated and can give you data on any aspect of the ad including clicks, views, comments, times shared and more.

Management
Built-in filters monitor content and weed out profanity or negative remarks. Advertiser has complete control to remove or confirm content or ban certain users.

How to get started:

1.    Open a Zibaba account
2.    Add your product message
3.    Customize the look and feel of the ad by adding your logo and chose from a variety of skins and colors to coincide with your brand
4.    Upload your catalogue via Excel, XML or CSV
5.    Distribute the ad on any network

It’s that easy!