Zibaba

A slew of conferences took place this week all focusing on the importance of social media. Analysts threw around buzz words like engage, measure, outcomes, ROI. What we’ve learned is that if something happens on Twitter, YouTube or Facebook, it’s automatically going to jump to the next level. Brands like Domino’s, Skittles and Amazon learned their lessons the hard way. Every brand mis-step can spark a wildfire that spreads through the social media universe faster than brands can control. To stay safe in the social media minefields, brands need to be everywhere their consumers are and build communities of fans they can leverage in a crisis. There are a variety of tools and applications that brands can use to optimize their social media presence. So what should a brand be looking for? An application like Ngage360 with robust reporting tools is a must-have. Being able to measure any aspect of your social media marketing efforts will give you the capability to monitor and measure the ROI of your initiatives. Apparently many people ask what is the ROI of social media but the best answer I heard to date was “what is the Return on Ignoring?”