A recent study found that the majority of marketers believe that companies that do not fully embrace social media will not survive. According to the study which was conducted by Forrester Consulting, 59% of senior marketers agree or strongly agree to this statement. Senior marketers agree that companies can gain competitive advantage by leveraging social [...]
There has been a reported year to year growth of countries using Social Media to find new business. The chart below represents a Survey published by Regus, on the subject of Business Use of Social Networks. The survey showed that the growth of business through Social Networks was much more visible in Western Countries. Explanations [...]
According to data released by Kantar Media’s Compete, more consumers are turning to Facebook to engage with retail brands using the social site to notify customers of promotions and sales. From a survey of 3,269 online purchasers between April 14 and May 5, 2011, more than 20 percent of consumers said that Facebook pages have [...]
Brands starting Fan pages from scratch are faced with the issue of getting new Fans. It would be wrong to assume that as soon as the Page has been created, fans will flock in automatically. It is also not advisable to rely on sending requests to personal contacts, when building a professional Fan Page for [...]
As the urge to make money online increases, more people are turning to the world of affiliate marketing. Affiliates have already been the backbone and business builders for many online services and products, but what will happen as the affiliate space gets increasingly hotter? Which new channels will arise for affiliate marketers? Currently, there are [...]
After much demand, Israeli startup company, Zibaba will launch a reseller program enabling strategic partners to promote Zibaba’s unique Facebook storefront and full e-commerce platform. “Since we launched our Facebook storefront application in December we have been inundated with requests from potential strategic partners wanting to know how they can work with us,” stated Ronen [...]
