A recent study by ClickZ News found that businesses are spending much more heavily on social media in 2012 compared to 2011. Facebook advertising is the big winner compared to the other social media platforms and is becoming fairly mainstream. Facebook has managed to get more targeted and to build broader reach. It allows businesses [...]
A recent study found that the majority of marketers believe that companies that do not fully embrace social media will not survive. According to the study which was conducted by Forrester Consulting, 59% of senior marketers agree or strongly agree to this statement. Senior marketers agree that companies can gain competitive advantage by leveraging social [...]
There has been a reported year to year growth of countries using Social Media to find new business. The chart below represents a Survey published by Regus, on the subject of Business Use of Social Networks. The survey showed that the growth of business through Social Networks was much more visible in Western Countries. Explanations [...]
