Brands listen up! It’s time. There’s no more avoiding it. The web has gone social whether you like it or not. If there is one thing we’ve learned from the success of Facebook and Twitter, it’s that consumers have a voice and they want to be heard. And if you don’t believe me, Forrester [...]
With all the talk about Twitter, Facebook and other social networking tools being the new revolution in marketing, I’ve been thinking about what tools are out there to measure ROI in consumer driven marketing (CDM) efforts. AdAge conducted a study on measuring ROI in Facebook, MySpace and other social media marketing efforts. Another [...]
Since the dawn of marketing, advertisers have sought newer, better ways to persuade consumers to buy their products – jingles, mascots, staged objective reports by “journalists”. But there is one avenue that brands have failed to exploit and that is the power of a consumer’s immediate circle, his friends and family and people in his [...]
