A recent study by ClickZ News found that businesses are spending much more heavily on social media in 2012 compared to 2011. Facebook advertising is the big winner compared to the other social media platforms and is becoming fairly mainstream. Facebook has managed to get more targeted and to build broader reach. It allows businesses [...]
A recent study found that the majority of marketers believe that companies that do not fully embrace social media will not survive. According to the study which was conducted by Forrester Consulting, 59% of senior marketers agree or strongly agree to this statement. Senior marketers agree that companies can gain competitive advantage by leveraging social [...]
It is with great pleasure that we share with you We R Interactive’s new shop, powered by Zibaba. We R Interactive decided to open, with the help of Zibaba, an F-Commerce storefront for their successful virtual Facebook game ”I AM PLAYR”. The shop sells physical Nike merchandise for fans of the online game. Oli [...]
During this holiday season, online sales have sky-rocketed and consumers continue to set records with online shopping sales. We at Zibaba want to make sure you make the most of this season as this is a great opportunity for you to drive more traffic to your Facebook store and to increase your sales and revenue. [...]
f-Commerce Ads Direct powered by Zibaba is the first advertising solution integrated with a Facebook storefront, enabling automated campaigns which are optimized according to conversions and social metrics. As a community of over 750 million, it’s important for businesses to have a presence on Facebook. But if you build it, how can you get people [...]
In a recent study released by Experian Cheetah Mail, emails sent that contain the word “Facebook” in the subject line, had a 5% higher total click and 10% higher unique click than other mailings not containing the word “Facebook” in the subject line. The study also revealed that links to Facebook in emails where “Facebook” [...]
There has been a reported year to year growth of countries using Social Media to find new business. The chart below represents a Survey published by Regus, on the subject of Business Use of Social Networks. The survey showed that the growth of business through Social Networks was much more visible in Western Countries. Explanations [...]
According to data released by Kantar Media’s Compete, more consumers are turning to Facebook to engage with retail brands using the social site to notify customers of promotions and sales. From a survey of 3,269 online purchasers between April 14 and May 5, 2011, more than 20 percent of consumers said that Facebook pages have [...]
Brands starting Fan pages from scratch are faced with the issue of getting new Fans. It would be wrong to assume that as soon as the Page has been created, fans will flock in automatically. It is also not advisable to rely on sending requests to personal contacts, when building a professional Fan Page for [...]
As the urge to make money online increases, more people are turning to the world of affiliate marketing. Affiliates have already been the backbone and business builders for many online services and products, but what will happen as the affiliate space gets increasingly hotter? Which new channels will arise for affiliate marketers? Currently, there are [...]
