Brands listen up! It’s time. There’s no more avoiding it. The web has gone social whether you like it or not. If there is one thing we’ve learned from the success of Facebook and Twitter, it’s that consumers have a voice and they want to be heard. And if you don’t believe me, Forrester [...]
If you are a marketer, brand manager, advertiser or social media trend follower, Jeremiah Owyang’s recent report “The Future of the Social Web: In Five Eras” is a must read. Marketers must not ignore the power shift from brand to consumer that is taking place as a result of the social web. The old model [...]
If you’re a small to mid-size online retailer, you may believe that adding social features to your website is just for the big players. Not so says Jennifer Schiff of eCommerce-Guide in this article. There are many things small online businesses can do to beef up their social commerce strategies that don’t have to cost [...]
Every day, regular people share opinions and experiences online. Their words influence the masses. If it were up to me personally, and others in my generation, I would probably only review a product or service if it was so outstanding or so awful that I just couldn’t keep my mouth shut. Not so for the [...]
Anyone dealing with ecommerce might be interested to read what expert Michelle Megna, managing editor of ecommerce-guide, has to say about ecommerce trends to watch for in 2009, here.
With regard to the “conundrum of how to make a profit by marketing at social network sites” she states, “members seem to want to communicate more than [...]
