A slew of conferences took place this week all focusing on the importance of social media. Analysts threw around buzz words like engage, measure, outcomes, ROI. What we’ve learned is that if something happens on Twitter, YouTube or Facebook, it’s automatically going to jump to the next level. Brands like Domino’s, Skittles and Amazon learned [...]
Last week the social media gurus were all abuzz about Russia’s Digital Sky Technologies $200 million investment in Facebook and what it means for the future of Facebook. Many people balked at the $10 billion valuation of Facebook. Fortune caught up with Digital Sky partner Alexander Tamas who stated in the interview that he believes [...]
With all the talk about Twitter, Facebook and other social networking tools being the new revolution in marketing, I’ve been thinking about what tools are out there to measure ROI in consumer driven marketing (CDM) efforts. AdAge conducted a study on measuring ROI in Facebook, MySpace and other social media marketing efforts. Another [...]
In an interview with Portfolio, MySpace CEO Chris DeWolfe says the next big thing coming from MySpace is “We’re allowing our users to export their profiles onto other websites. The internet is becoming totally mashed up. Imagine you’re on Flixster, which is a movie-review site. You’re probably not going to want to set up a [...]
The Economist hit the nail on the head with it’s March 19th article (The end of the free lunch) about the demise of the free content business model being able to sustain itself with advertising. The latest Internet stars – social networking sites like Facebook, MySpace and Twitter – each provide a free service [...]
