Category Archives: Review and Trust

What are the factors that will drive social commerce?

Every day, regular people share opinions and experiences online. Their words influence the masses. If it were up to me personally, and others in my generation, I would probably only review a product or service if it was so outstanding or so awful that I just couldn’t keep my mouth shut. Not so for the [...]

Who do people trust?

Jeremiah Owyang, a senior analyst at Forrester Research and influential web strategist, says “It ain’t bloggers”. Forrester conducted extensive research on the topic, the full results of which can be seen on Jeremiah’s blog here. Not surprisingly, the opinion of a friend or acquaintance who has used a product or service ranked highest at 83%. [...]