A recent study by ClickZ News found that businesses are spending much more heavily on social media in 2012 compared to 2011. Facebook advertising is the big winner compared to the other social media platforms and is becoming fairly mainstream. Facebook has managed to get more targeted and to build broader reach. It allows businesses [...]
A recent study found that the majority of marketers believe that companies that do not fully embrace social media will not survive. According to the study which was conducted by Forrester Consulting, 59% of senior marketers agree or strongly agree to this statement. Senior marketers agree that companies can gain competitive advantage by leveraging social [...]
It is with great pleasure that we share with you We R Interactive’s new shop, powered by Zibaba. We R Interactive decided to open, with the help of Zibaba, an F-Commerce storefront for their successful virtual Facebook game ”I AM PLAYR”. The shop sells physical Nike merchandise for fans of the online game. Oli [...]
With the holiday shopping season behind us, online retailers are looking towards 2012 and the opportunities for increasing revenue this year. A key action item on most online retailers’ lists for 2012 is social shopping. In 2011, social networking, led by Facebook, broke the tipping point. With over 800 million users, Facebook is racing [...]
f-Commerce Ads Direct powered by Zibaba is the first advertising solution integrated with a Facebook storefront, enabling automated campaigns which are optimized according to conversions and social metrics. As a community of over 750 million, it’s important for businesses to have a presence on Facebook. But if you build it, how can you get people [...]
The inaugural Social Retail Summit which is set to take place in Brooklyn New York on Thursday September 15th will comprise speakers from the complete spectrum of social commerce. With doors opening at 3pm, the event will begin at 4pm with a keynote address from Zibaba speaking about the current f-Commerce marketplace, challenges and potential [...]
According to data released by Kantar Media’s Compete, more consumers are turning to Facebook to engage with retail brands using the social site to notify customers of promotions and sales. From a survey of 3,269 online purchasers between April 14 and May 5, 2011, more than 20 percent of consumers said that Facebook pages have [...]
Until now, e-commerce providers have provided web based solutions based on selling products on the web. Now, with the rise in popularity and in an effort to conquer the social commerce stratosphere, a new addition is being added to e-commerce solutions – The Facebook Store. Some platforms such as Shopify and Magento are entering into [...]
