In an interview with Portfolio, MySpace CEO Chris DeWolfe says the next big thing coming from MySpace is “We’re allowing our users to export their profiles onto other websites. The internet is becoming totally mashed up. Imagine you’re on Flixster, which is a movie-review site. You’re probably not going to want to set up a [...]
The Economist hit the nail on the head with it’s March 19th article (The end of the free lunch) about the demise of the free content business model being able to sustain itself with advertising. The latest Internet stars – social networking sites like Facebook, MySpace and Twitter – each provide a free service [...]
Since the dawn of marketing, advertisers have sought newer, better ways to persuade consumers to buy their products – jingles, mascots, staged objective reports by “journalists”. But there is one avenue that brands have failed to exploit and that is the power of a consumer’s immediate circle, his friends and family and people in his [...]
If you’re a small to mid-size online retailer, you may believe that adding social features to your website is just for the big players. Not so says Jennifer Schiff of eCommerce-Guide in this article. There are many things small online businesses can do to beef up their social commerce strategies that don’t have to cost [...]
Every day, regular people share opinions and experiences online. Their words influence the masses. If it were up to me personally, and others in my generation, I would probably only review a product or service if it was so outstanding or so awful that I just couldn’t keep my mouth shut. Not so for the [...]
