A slew of conferences took place this week all focusing on the importance of social media. Analysts threw around buzz words like engage, measure, outcomes, ROI. What we’ve learned is that if something happens on Twitter, YouTube or Facebook, it’s automatically going to jump to the next level. Brands like Domino’s, Skittles and Amazon learned [...]
Last week the social media gurus were all abuzz about Russia’s Digital Sky Technologies $200 million investment in Facebook and what it means for the future of Facebook. Many people balked at the $10 billion valuation of Facebook. Fortune caught up with Digital Sky partner Alexander Tamas who stated in the interview that he believes [...]
Brands listen up! It’s time. There’s no more avoiding it. The web has gone social whether you like it or not. If there is one thing we’ve learned from the success of Facebook and Twitter, it’s that consumers have a voice and they want to be heard. And if you don’t believe me, Forrester [...]
If you are a marketer, brand manager, advertiser or social media trend follower, Jeremiah Owyang’s recent report “The Future of the Social Web: In Five Eras” is a must read. Marketers must not ignore the power shift from brand to consumer that is taking place as a result of the social web. The old model [...]
With all the talk about Twitter, Facebook and other social networking tools being the new revolution in marketing, I’ve been thinking about what tools are out there to measure ROI in consumer driven marketing (CDM) efforts. AdAge conducted a study on measuring ROI in Facebook, MySpace and other social media marketing efforts. Another [...]
