Monthly Archives: June 2009

The new ROI

A slew of conferences took place this week all focusing on the importance of social media. Analysts threw around buzz words like engage, measure, outcomes, ROI. What we’ve learned is that if something happens on Twitter, YouTube or Facebook, it’s automatically going to jump to the next level. Brands like Domino’s, Skittles and Amazon learned [...]

Will Facebook change the way it approaches advertising?

Last week the social media gurus were all abuzz about Russia’s Digital Sky Technologies $200 million investment in Facebook and what it means for the future of Facebook. Many people balked at the $10 billion valuation of Facebook. Fortune caught up with Digital Sky partner Alexander Tamas who stated in the interview that he believes [...]