If you are a marketer, brand manager, advertiser or social media trend follower, Jeremiah Owyang’s recent report “The Future of the Social Web: In Five Eras” is a must read. Marketers must not ignore the power shift from brand to consumer that is taking place as a result of the social web. The old model [...]
With all the talk about Twitter, Facebook and other social networking tools being the new revolution in marketing, I’ve been thinking about what tools are out there to measure ROI in consumer driven marketing (CDM) efforts. AdAge conducted a study on measuring ROI in Facebook, MySpace and other social media marketing efforts. Another [...]
In an interview with Portfolio, MySpace CEO Chris DeWolfe says the next big thing coming from MySpace is “We’re allowing our users to export their profiles onto other websites. The internet is becoming totally mashed up. Imagine you’re on Flixster, which is a movie-review site. You’re probably not going to want to set up a [...]
The Economist hit the nail on the head with it’s March 19th article (The end of the free lunch) about the demise of the free content business model being able to sustain itself with advertising. The latest Internet stars – social networking sites like Facebook, MySpace and Twitter – each provide a free service [...]
