Every day, regular people share opinions and experiences online. Their words influence the masses. If it were up to me personally, and others in my generation, I would probably only review a product or service if it was so outstanding or so awful that I just couldn’t keep my mouth shut. Not so for the [...]
Jeremiah Owyang, a senior analyst at Forrester Research and influential web strategist, says “It ain’t bloggers”. Forrester conducted extensive research on the topic, the full results of which can be seen on Jeremiah’s blog here. Not surprisingly, the opinion of a friend or acquaintance who has used a product or service ranked highest at 83%. [...]
Anyone dealing with ecommerce might be interested to read what expert Michelle Megna, managing editor of ecommerce-guide, has to say about ecommerce trends to watch for in 2009, here.
With regard to the “conundrum of how to make a profit by marketing at social network sites” she states, “members seem to want to communicate more than [...]
